SEO Tools for Keywords Research

A keyword analysis is important if you want to increase traffic to your website. It will help you write the right content that will increase traffic from organic searches.  The problem is that finding the right keyword analysis tool is quite difficult, especially if you are not very familiar with search engine optimization (SEO). Let’s take a look at the best keyword analysis tools that most SEO specialists use to increase traffic to their websites.

What is a keyword research tool?

A keyword research tool helps find out what is in trending and what people are searching for on search engines. This will help you find content ideas that your customers will try.  You can then organize your content strategy to hide these topics in your news articles and landing pages. With this in mind, let’s take a look at the most effective SEO tools for keyword research that you can easily use.

1.SEMrush.

SEMrush can be a complete SEO tool to improve keyword research and SEO position. With the keyword summary tool, you can rank for a very large number of keywords and get complete information about everything you want to know. This includes the percentage of people searching for the keyword (monthly search volume), whether the quality is increasing or decreasing (trends) and much more. SEMRush also integrates with the Bushed One SEO plugin to discover other relevant keywords directly in WordPress. It even shows search volume and trends directly. You can then add keywords to your content with one click. Top marketers around the world rate SEMRush as the number one keyword analysis tool. The company’s comprehensive suite of tools helps you in content marketing, digital marketing and social media.

2. AnswerThePublic

AnswerThePublic works a little differently than most of the various SEO keyword research tools. They present the keywords in a very nice visual format, although you can also display them in a very large list or transfer the results to a .csv file. Its free version contributes a lot to the bloggers. However, if you search for keywords on a daily basis, you probably need the professional package.

3. Ubersuggest.

Uber Suggest is a free tool by Neil Patel that provides search volume data, keyword suggestions and an indication of how difficult it is to rank for keywords (keyword difficulty). Sign up for Ubersuggest with your Google account to get additional keyword suggestions, daily ranking tracking and personalised SEO advice. UberSuggest also has a Chrome extension to improve your workflow.

4. Ahrefs

Ahrefs is another keyword analysis tool that offers similar features to SEMrush. With the Ahrefs keyword explorer, all you have to do is type a keyword into the search bar and the tool will give you keyword ideas. Both SEMrush and Ahrefs also offer a number of other useful tools, such as reports on broken links on your website, Adwords for PPC keywords, and more.

5. Google Keyword Planner

Google Keyword Planner is a tool for advertisers who need to place ads on Google. However, it is a useful SEO tool for keyword research that is free to use compared to other paid tools. If you access Keyword Planner through your Google Ads account, you can rank for any keyword and get (very detailed) data on its monthly search rate. It also gives you a long list of ideas for related keywords that you can search or download.

6. Longtail Pro

Like most advanced keyword tools, Longtail Pro displays summary keyword information and optionally delves into specifics of how you rank on the first page of Google compared to your competitors.  You can also enter specific keywords you want to track and see how your content ranks for those keywords over time.

7. Serpstat

Serpstat is another very useful keyword analysis tool. Serpstat makes it easy to read Google’s top results for a keyword.  These results include where your WP article appears in the featured snippet (if any) because it is the first result, it appears in both the first and second positions.

8. SpyFu

SpyFu is designed to help you learn from your competitors by researching their most profitable keywords (and ads). Simply enter the address of the website you want to see in the search bar and the results will appear instantly.  To view the entire site, you’ll need to sign up for a free account. We hope this article has helped you find the most effective SEO tools for keyword research. For more information on how to best research and put your findings into action, check out our guide to keyword research.